The deployment of life saving eSafety technologies in cars is the focus of a new free iPhone/iPad application launched on 11 May 2011 by eSafety Challenge with the support of motorsport’s top drivers.
Reaction skills are put to the test in this game, which allows players to take the eSafety Challenge and test the latest eSafety technologies. Players learn from top drivers supporting the game including Formula 1 drivers Michael Schumacher, Lewis Hamilton, Nico Rosberg and Alexander Wurz, seven-time Rally World Champion Sebastian Loeb, eight-time 24 Hours Le Mans Champion Tom Kristensen, and DTM driver Susie Stoddart.
The free iPhone application “eSafety Challenge”, is available from the Apple App Store from 11 May 2011 to coincide with the worldwide launch of the UN Decade of Action on Road Safety. As policymakers and end-users are often unaware of the potential of eSafety systems to make our roads less dangerous, the goal of the eSafety Challenge activity behind the launch is to promote the deployment and use of intelligent vehicle safety systems to enhance road safety in Europe – a priority which falls under the UN Decade of Action’s support to the development of safer cars.
Speaking at the Launch event in the European Parliament in Strasbourg, seven-time Formula One World Champion Michael Schumacher said: “Many accidents on the roads due to human errors could be avoided. The advanced safety systems available for cars today can support the driver and limit both accident risks and severity”. On the game itself, he said, “This is a great game which will help drivers of all ages to become more familiar with the eSafety technologies available and hopefully they will demand some of these technologies next time they buy a new car”.
Jean Todt, President of the FIA, said “This game is a great way of raising awareness, in particular among younger drivers, about the potential of these technologies to save lives on roads. A range of eSafety systems like Electronic Stability Control, Blind Spot Monitoring, Lane Support Systems, Speed Alerts, Warning and Emergency Braking Systems, and Adaptive Headlights can save lives by tackling the root cause of the most common accidents. Electronic Stability Control (ESC) alone could save 4,000 lives in Europe each year and prevent more than 100,000 injuries prevented if fitted to all cars”.
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